
the Dental Purgatorium
When I was younger and was looking at the cases one of the most frequent question i was putting myself was about a clear indication

Empathy, Focus, and Perception: redefining patient care for a new era in dentistry
Empathy.We will understand [the customer’s] needs better than any other company. Focus.To do things well, we must discard all the opportunities that are not important.

The focus on the product?
(aka the clinical expertise)
“ I am a doctor and my aim is health” , focusing on other things like “commercial things “ , “marketing” is unethical . This

The Killer Bond
It’s funny how in this crazy running world full of technological gadgets I find very often so trivial mistakes in the workflow of vertical prep

The Bias of the “Course“
Running courses in the recent years , and being also passionate about attending courses my self , I recognized a common attitude coming back to

The most important question you have to ask yourself before to attend a course
It’s not a secret that the offer of courses and educational material is nowadays overwhelming. We are literally surrounded by video courses , webinars ,

The DIAGNOSIS behind Why patients say NO!
We usually talk about technical issues dealing with big cases but the first BIG problem is to make the patient accepts the treatment plan. It’s

The Journey and its lessons
It was 2001… freshly graduated with my excellent 110 cum laude I entered my “family” office in my city of birth: Syracuse. My father ran

The Dental “Vocabulary”
This is not the vocabulary you may think at first glance , this is the vocabulary of your dental experience. I will explain it better

The Imperfect Dentist
Recently I read about a very famous architect : Tadao Ando and its opinion on its work. Being an exceptional, awarded and very famous architect

The basic armamentarium for great Dentistry
Surrounded by a pletora of devices, techniques and toys we easily get confused by the multitude of things that we apparently need for performing a

THE THIN LINE OF VALUE IN DENTISTRY
In my 20 years Journey I realized the big challenge of giving an high value to a dental practice ? What do I mean with